Sunday, July 8, 2012
Social Media Strategy
Setting targets and monitoring
The beginning of the creation of a strategy, it is important to determine the business objectives and brand. Therefore, why discuss and decide on the type of commitment will need to and want to achieve the company's goal is what. Many people choose this route to become more sensitive to their customers, to make the world a more "humane" brand, and show all of the people behind the ideas and products / services. Another obvious benefit is to increase brand awareness and to help showcase your brand is willing to listen.
Secondly, you can monitor and measure performance indicators, it is important to success. While social media may be free, we can set the specific goal of the benchmark will increase the production of lead, or to improve quality of care is very important to determine whether it can be considered successful. Like only a handful of Google Analytics and there are many tools and Twitter search, you can better measure these indicators much.
Optimize your site
As mentioned above, Google Analytics and other web site administrator tool, which can be valuable, many administrators in many ways to measure corporate website. If successful, can provide many options and the problem. This is the bounce rate is too high? The website is a low minimum, which is obvious, then, is active, you can be introduced.
In addition, it is important to ensure that the site is easy to use, and from other sources. Such as offices, e-mail marketing and paid search. Allow it to increase more and parallel to each other the ball.
Select the social media voice
Another important decision is to choose a company and brand voice. Someone who is very familiar with, there are many companies and their products / services, it will be very important. The personal involvement can be beneficial, helping further evidence of the company's attitude, but note that training may be necessary to ensure that everyone knows is in the use of social networking sites present danger.
Integration of all marketing channels
In all marketing channels, social media strategy in the operation of the implementation process should use the PPC advertising campaigns and e-mail for paid search in the form of all offline marketing activities, which will include other methods press release mark with Twitter and Facebook.
With more and more companies want to introduce social media strategy and implementation of a range of social media, it is important to remember, plan ahead and ensure that everyone is board Songnen, it is important to the successful integration of the community . Remember, social media strategy will not bring success overnight, but it may bring long-term interests.